After screwing up the first rollout of Twitter’s “power to the people” verification system, Elon Musk said the social network will tentatively roll out a new multicolor verification system next week.
The Twitter owner said that under this scheme, businesses would get a gold tick, government officials would get a gray tick — likely similar to the “official” tick it’s currently trying on some major accounts. – and the blue check mark will be dedicated to individuals even if they are not celebrities. This would mean that the blue check will be used with verified legacy accounts and people who purchase Twitter’s new $8 a month paid plan.
Musk added that the company aims to manually authenticate all verifications before the new verification system goes live. It’s unclear what he means by that since Twitter Blue subscribers will get a blue checkmark. Not only that, but Twitter’s small workforce will be under pressure to check each verification manually to avoid any impersonation or spam.
Musk further explained that people may have a second tiny logo to annotate if they are part of a particular organization. That organization also needs to verify that the individual represents or works with them in some way. He added that the decision to apply the blue check mark to all individual accounts was made because a person’s notability is a subjective matter.
Earlier this month, Musk put the revamped Twitter Blue program on hold and said it would resume November 29th. However, this week, the Tesla CEO put that plan on hold until “there is a high level of representation disruption.” Notably, this was the first time he talked about using multiple colors for proofing.
He did not specify whether this new verification scheme will happen at the same time as the launch of the Twitter Blue relaunch. This verification relaunch is likely to affect existing, non-paid, verified accounts, businesses, and government officials right now.
Twitter took another step to stop spam and fake accounts when Twitter Blue finally relaunched. Last week, the company changed its terms so that newly created accounts must wait 90 days from the date the account is created before being able to purchase a Twitter Blue subscription.
When Musk-led Twitter first rolled out the new verification program on Nov. 9, many accounts began impersonating brands, athletes, and celebrities. This prompted Twitter to immediately shut down the project. He is now taking all possible measures to avoid that kind of chaos again.
Musk said today that Twitter will offer all suspended accounts “a blanket amnesty” starting next week based on the result of the survey he conducted a few days ago.
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