Elon Musk confirmed on Friday that Twitter Blue will be relaunched on December 2 and will have three types of color-coded checkmarks to verify users’ identities. The platform will add a gold checkmark to accounts owned by companies, gray to government-owned accounts, and blue to individuals, regardless of whether they’re celebrities. These checkmarks will be activated once Twitter Blue launches after the identities of all account holders have been verified by the company.
In response to a Tweet discussing the verification delay, Musk apologized for the delay and then explained the new colors his Twitter account will sport. He also confirmed that there will be a tentative launch of Twitter Blue on December 2nd.
“Gold check for business, gray check for government, blue check for individuals (celebrity or otherwise), and all verified accounts will be manually authenticated before the audit kicks in. Painful, but necessary,” Musk said in the tweet.
How will checkmarks be different from what Twitter originally offered?
For starters, there will now be three different checkmarks. However, this isn’t the biggest change you can expect. Previously, check marks were given to verified celebrities to help users distinguish between the celebrity’s official account and fan-managed account. In a sense, they had become a status symbol. Now, checkmarks will be given to all users on a subscription basis. This means that a person with 9 followers and no claim to fame can also have a blue check mark on their Twitter account. This subscription model is designed to help Twitter grow revenue.
While membership isn’t required, it’s important to check whether accounts with blue checkmarks will receive higher reach and engagement than similar accounts without a checkmark. If so, anyone looking to become a creator on Twitter and grow their following may need to sign up.
Delays in the launch of Twitter Blue
Twitter Blue was originally set to launch on November 29, but due to development delays, the launch was postponed with no indication of the launch date.
“Withhold relaunch of Blue Verified until there is high confidence in stopping representation,” Musk said in a tweet. “It will probably use different color control for organizations than for individuals,” he said.
As of launch, anyone with a blue check could lose the same until their accounts are manually verified. The idea is to purge fake accounts from the microblogging site, as they play the most significant role in spreading fake news and hate.
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