How to Start a Blue Moon Home Sales Franchise in 2023

How to Start a Blue Moon Home Sales Franchise in 2023

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Blue Moon Estate Sales was founded in 2009 with a mission to set new standards in an unregulated industry. The need for a real estate sale typically occurs during a particularly stressful time in a person’s life. A person may move, downsize, or manage a loved one’s belongings. The ultimate goal of branding is to effectively minimize stress and maximize results.

Helping people is what motivates Blue Moon Estate Sales and the brand prides itself on providing excellent service to both its clients and customers. Estate sales are a big business and this franchisor is a science. The foundation he has built supports a reliable and reproducible business model that has been proven to lead to big sales, loyal customers and successful franchisees.

A Blue Moon Estate Sales franchise offers a huge opportunity in a growing and in-demand industry. In 2021, 6.5 million existing homes were sold in the United States. For years, real estate sales have been handled by small, unregulated companies with variable results. Blue Moon Estate Sales experts extensively train franchisees in the ins and outs of successful marketing, acquiring new business opportunities and driving sales. With millions of baby boomers in need of real estate liquidation services, this franchise opportunity offers prospective franchisees the most opportune time to begin a career in this industry.

Families today are much smaller but own much more, often more than can reasonably be handed down to loved ones. Leveraging Blue Moon’s comprehensive market support, comprehensive training, and trusted strategies, franchise owners can expect a high return on investment in one to two years, as well as a steady increase in annual returns. There are very few companies in this franchise segment and Blue Moon was the first to focus solely on real estate sales.

Blue Moon continues to set itself apart, offering franchise applicants all of the following.

  • A low start-up cost with better value for money.
  • Large protected territories.
  • Minimum inventory.
  • A small investment.
  • Trust and brand recognition.
  • A loyal following of regular customers.
  • A widespread presence on the web.
  • A friendly and supportive staff.
  • A proprietary digital platform.

Blue Moon’s highly scalable, home-based business model requires minimal space to store supplies and offers significant benefits, including the following.

  • Business from home.
  • Flexible working hours.
  • No debt to pay.
  • A loyal clientele and with direct payment.
  • Effective and multi-channel marketing.
  • A proven sales management process.
  • A proven customer onboarding process.

Blue Moon believes in going into business on your own, but never alone. With this franchisor, you will receive the following.

  • Comprehensive and hands-on training.
  • Continuing educational resources.
  • Affiliate website maintenance.
  • Specialized support from a team of experts.
  • 24/7 access to a private community of peers.
  • Sister brand networking and referral opportunities.
  • Annual conferences.
  • National accounts.

Related: Downsizing, death, divorce and debt are the 4 “D’s” of this estate sale franchise

How much does a Blue Moon Estate Sales franchise cost?

To open a Blue Moon Estate Sales franchise, here are the financial requirements, required cash, and ongoing franchise fees associated with business ownership.

Initial franchise fee: $19,500 to $52,000.

Initial Investment: $40,950 to $85,525.

Net Worth Requirement: $100,000.

Cash Needs: $50,000.

Royalties: 5% / 7.5%.

Advertising Royalty Fee: 1%.

Contract duration: 10 years.

The Blue Moon Estate Sales franchise does not offer in-house financing for applicants, but does maintain relationships with several third-party funding sources that offer financing to cover the franchise fee, startup costs, equipment, inventory, credits, and the payroll. For the latest information, see Article 7 of the Blue Moon Estate Sales FDD for explanatory notes and additional franchise information.

Related: Help the elderly transition to a new life

Support and training offered by the Blue Moon Estate Sales franchise

The Blue Moon Estate Sales franchise comprises a team of highly experienced professionals who work to support every Blue Moon franchisee across the country. The two-week training program covers all industry disciplines. The brand teaches proper marketing, sales, setup, and event planning techniques from its extensive front and back-of-house marketing platform, as well as item pricing and identification processes, pricing strategies, and more.

Blue Moon is constantly investing in online marketing platforms that generate leads for every franchise owner. It also connects affiliates to an innovative sales platform that integrates social media, email, rewards and sales data marketing, all together in one place.

The brand support team manages franchise development marketing to recruit new owners, company-wide marketing to increase brand awareness and credibility nationwide, and marketing to current owners to increase brand awareness and business success locally. Affiliates can rely on the marketing team for both training and resources to communicate effectively with consumers, customers, referral partners and other members of the local community. The Marketing team is responsible for organic and paid efforts including but not limited to: website development, search engine optimization, advertising and analytics, graphic design, social media, copywriting, print, radio, podcast, and video development .

How can you find out more details about the Blue Moon Estate Sales franchise?

Managing estate sales is fast-paced, fun, and work-intensive. Blue Moon is looking for candidates who are energetic and ready to succeed. Whether through a love of history, reselling, collecting, antiques, fine art or vintage items, a passion for this business is paramount. It is also important to remember that Blue Moon clients are often subjected to stress that accompanies major life changes.

With this in mind, the ideal brand candidate has the following characteristics.

  • Outstanding ethics.
  • High energy and drive.
  • Strong communication skills.
  • Respect and compassion for others.
  • The willingness to follow a proven system.
  • A passion for the sector.
  • A corporate mindset.

Each Blue Moon Estate Sales office is home-based and franchisees can set their own hours. With no physical requirements, there are no mandatory opening hours that would keep someone held up in a retail environment. Rather than in a shop, Blue Moon’s sales are conducted inside its customers’ homes and only minimal space is required for supplies.

Blue Moon Estate Sales is one of the few franchises that strikes all the right chords with people looking to make a living making a difference in the lives of others. If you don’t mind getting your hands a little dirty, working some weekends, and serving your community, you might be just what the company is looking for.

To request more franchise information on franchise ownership, visit the Blue Moon Estate Sales brand page here at Business owner.

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